Inject some kapow! into your website ­­– 10 tips for small business websites

Let’s make a list of marketing rules small businesses need to follow. Create an effective online presence          There is only one rule. Okay, there is more to marketing than just online, but I wanted to emphasise the importance of online marketing efforts. Mastering your online presence is more important now than ever. When I say online presence, …

Back to the Future – the Power of Nostalgia Marketing

Nostalgia marketing or tapping into the feelings of the ‘good ole days’ is not a new concept. Marketers have been harnessing this power for decades. It is a tried and tested technique that when used effectively and authentically can reap serious rewards for businesses. What is nostalgia?  The term nostalgia describes a sentimentality for the past, typically for a period …

10 Small Business Marketing Tips to Tame the Social Media Beast

A beast. That’s right. I use the word ‘beast’ to describe social media. More specifically I use it when describing social media marketing for small businesses. You see after nearly 20 years working in various media, marketing and communication roles I finally ventured out on my own. I started my own consultancy. What I like most is working with small …