3…2…1….blast-off – how to market the launch of your new business

When starting a business there are a few basic marketing activities you need to get underway.  Image courtesy of koratmember/freedigitalimages.net Ideally you would have developed a marketing strategy for your ongoing operations, but just as much focus should be given to launching your business. You will only have one ‘grand opening’ for your business, so you should make the most …

Making Merry at the Medieval Festival

Inspiration can come from the most unlikely places. Caboolture is an urban centre, on the outskirts of Brisbane, or the Sunshine Coast (depending on where you come from). A great spot. You’re a hop, skip and a jump away from the city, beach and Bribie Island, but also surrounded by paddocks, rolling hills and mountains in the distance. It’s also …

Sales tips

Sensational sales techniques

Marketing and sales can sometimes be seen as one and the same. While related to each other they are completely different beasts and disciplines. Sales is a critical component of the overall marketing mix but requires specific techniques and skills. The difference between a below average salesperson and an excellent salesperson is vast. And the difference between a poor sales …

10 ways to boost your marketing efforts today

This week I wanted to keep things nice and simple. Marketing doesn’t have to be complicated. Sometimes the simple solutions are the best solutions. So here it is. My top 10 ways you can enhance your business’s marketing. 1.     Have a goal and plan that contributes to your business’s vision – any marketing activities need to directly relate back to …

How are you tracking (your marketing)?

When it comes to marketing, you can be the most brilliant and creative strategist but it may all come to naught if you don’t evaluate your results. Monitoring and evaluation of marketing campaigns and tactics is one of the most overlooked components of any marketing and communication strategy. It is also one of the most important aspects. You need to …

Choose your words carefully ­– picking the right words for marketing

A recent blog by business and marketing blogger Seth Godin about the power of positive words in marketing and customer relations, reminded me of one of my favourite topics – word choice. I am a passionate believer in the power of words: not just any words – the right words. And the most powerful words are positive ones. I am …

What’s your story? Getting your brand story right

In many of my posts I have talked about the importance of establishing a marketing strategy before embarking on individual marketing activities. When developing your marketing strategy you will identify goals and objectives, target markets and how you will reach your key stakeholders. A marketing strategy is without a question a critical tool for your business. It will ensure you …

DIY marketing for small business

“I need a brochure.” As the saying goes: if I had a dollar for every time I heard that, I would be a millionaire by now. Often when businesses think of marketing, the first thing they reach for are marketing tactics or tools. They immediately ask for familiar marketing items like a brochure, an advertisement or a website. Certainly businesses …