Why you need a customer persona or avatar now!

Stop the press! Customers are people. Sounds pretty obvious doesn’t it. Well you might be surprised to discover how often businesses and even marketers seem to forget this little gem. Marketing 101 tells us that we must identify our target market or audience.  We need to classify our customers by demographics such as age, gender, income, geography – you get …

Writing for business ­– 10 tips from the experts

Over the years many of my clients and students have asked the same question. “What makes good writing?” This question shouldn’t come as a surprise to businesses out there. We all want fabulous business and marketing content that will connect with our audience. We want to know how to best write for business. Most of us know the importance of …

Inject some kapow! into your website ­­– 10 tips for small business websites

Let’s make a list of marketing rules small businesses need to follow. Create an effective online presence          There is only one rule. Okay, there is more to marketing than just online, but I wanted to emphasise the importance of online marketing efforts. Mastering your online presence is more important now than ever. When I say online presence, …

Back to the Future – the Power of Nostalgia Marketing

Nostalgia marketing or tapping into the feelings of the ‘good ole days’ is not a new concept. Marketers have been harnessing this power for decades. It is a tried and tested technique that when used effectively and authentically can reap serious rewards for businesses. What is nostalgia?  The term nostalgia describes a sentimentality for the past, typically for a period …

10 Tips to Tame the Social Media Beast

A beast. That’s right. I use the word ‘beast’ to describe social media. More specifically I use it when describing social media marketing for small businesses and authors. You see after more than 20 years working in various media, marketing and communication roles I finally ventured out on my own. I started my own consultancy. What I like most is …