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Upcoming Marketing Workshops

I’m super excited to be delivering more workshops over the next two months. One is a FREE Social Media for Writers workshop and the other is Build Your Author Website in a Day. Social Media for Writers – FREE Workshop On Saturday 4 May I will be at Helensvale Library on the Gold Coast facilitating a FREE 2 hour workshop …

Author marketing

Brand & Marketing Myths Every (Aspiring) Author Needs to Know

“It is a truth universally acknowledged, that an (aspiring) author in possession of a book (idea) to sell, must be in want of an author brand or platform.” I’ve taken some liberty with Jane Austen’s words but I’m sure she would have agreed with the sentiment. Jane Austen lived at a time when books by women were usually published anonymously. …

7 Things You Need to Know to Conquer Social Media

Marketing and social media are surrounded by a lot of misconceptions and myths which can mean the difference between failure and conquering your online presence. Here are my top tips for how businesses and (aspiring) authors can avoid the biggest rookie mistakes when it comes to social media. 1. Don’t like it….’say’ you like it You probably have heard that …

Famous Authors Who Nail Their Marketing & What You Can Learn From Them

The idea of marketing yourself as an author can be understandably overwhelming, especially if you are in the early stages of your writing journey. Aspiring authors may wonder what they can do to enhance their chances of making money from their future books. Recently published authors may question what they can do to increase their profile and book sales. The …

5 Life Changing Books Every Writer Needs to Read Today

I love being a writer. It is all I have ever wanted to do, but doing it for a living and balancing it among other work and life priorities can be downright hard. Whenever I do need a boost, inspiration, motivation or writing tips I turn to a few key books – here are what I think are the top …

Why You Don’t Need a ‘Pitch’ to Successfully Pitch

I’m a writer. I’ve been writing for a living for more years than I care to remember. At risk of sounding up myself, I aint too shabby when it comes to putting a few words together. I can be pretty damn persuasive as well, when I want to be. There’s one caveat though. I may be the cat’s meow (at …

Want to Make Money as an Author? Start Thinking Like a Brand

If you think that creating a beautifully written book is enough to guarantee a best-seller, I have bad news for you. A well-written book is a great start, and if you’ve got one ready to go, I congratulate you on the herculean effort I know that went into it. Unfortunately though, if you want to make money out of book …

The Biggest Content Marketing Mistake You Need to Avoid

There’s one big mistake many content marketers are making, and it’s potentially costing brands dearly. It turns out marketers and writers everywhere are doing themselves, and their content, a disservice by letting good content go to waste. The number one culprit is creating content with a short shelf life, or content that becomes out-of-date quickly. There is a simple solution …

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World Domination for Small Businesses

  Enough of thinking like a small BUSINESS, think like BIG BUSINESS. Better still aim for WORLD DOMINATION with these tips. Know what you want What is your goal? World domination is great, but specifically why do you want to be wildly successful? What will it bring you and what kind of business will help you achieve your goal? What …

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The cheapest and most effective way to get more customers

  Almost every business I’ve come across has one goal when it comes to marketing – get more customers. Businesses may spend their marketing dollars on advertising, updating a website or brochures, all with varying results. The reality is that the cheapest and most effective way to get more customers is often overlooked. What I’m talking about is word-of-mouth marketing, …