Today I literally jumped out of bed excited about what word I would randomly choose from my jar. I had to delay the moment though as my son was demanding ‘breakfast…BREAKFAST NOW….puuhlease’. There was a quick chat with Master Six over breakfast-making about whether I was a ‘banana-face’ or not – apparently that is just the most hilarious/insulting name you can give …
Yesterday I went to a client meeting with the committee members of a local community organisation. I’d never met this group before and went through the introductions, “Hi I’m such and such nice to meet you” friendly handshake, “Hi I’m such and such nice to meet you” friendly handshake, and then…”I do hugs.” Before I had a chance to even register …
Enough of thinking like a small BUSINESS, think like BIG BUSINESS. Better still aim for WORLD DOMINATION with these tips. Know what you want What is your goal? World domination is great, but specifically why do you want to be wildly successful? What will it bring you and what kind of business will help you achieve your goal? What will …
No words necessary…enjoy and have a Merry Christmas! However if you’re still after some Christmas marketing ideas check out this post of mine or this one on the 12 days of digital marketing.
Small businesses are often approached by organisations for sponsorship. Whether it’s the local footy club, a school or the CWA (Country Women’s Association), there’s no shortage of worthy causes that could use sponsorship and will ask you for money. It’s really difficult and time consuming for small businesses to decide what they should or shouldn’t sponsor – and then getting …
One business term or trend that’s just not going away any time soon is: Disruptive Marketing. You’ve probably heard of it but maybe you’re not really sure what it means, or how you can use it in your marketing. Well here are 5 things you need to know to get disruptive. 1. What is disruptive marketing? Disruptive marketing refers to …
Usually I write about all the things you can do to improve you small business marketing, but today I want to approach it from a different angle. I’ve been doing this marketing gig for longer than I’d care to admit, which gives me great insight into what some small businesses are doing wrong when it comes to marketing. …
Image courtesy of Stuart Miles/freedigitalimages.net Would you mind if I asked you a question? Do you want to know how to get more sales? Can you do me a favour?…great just read a little further. There is an art to asking questions in marketing that can make a big difference to your sales. A lot of business owners or employees …
Never underestimate the effect the little things can have on your business and your brand. As a marketer I talk a lot about living up to your brand promise. I strongly believe that no amount of advertising, promotion or social media content will help you get or keep customers if other parts of your business are letting your brand promise …
There was a time when I wanted to be a teacher. I’ve ‘kind of’ done it a few times. I taught English in Japan, I have worked as a Business Trainer in tertiary education but I have to be honest I know it’s not the same as being a teacher. I have to say it, teachers are awesome. Well the …