How to make money out of the stuff in your head

These days you can find anything you need to know on the internet – though sometimes it’s hard to sift through the good, the bad and the ugly. My point is that in an information rich society, marketers and businesses need to keep up – that is, they have to meet the demand for information. Your potential customers want to …

Customers don’t give a fig about pricing

Your customers don’t actually give a fig about pricing! More accurately, your ‘ideal’ customers don’t care about it too much. Many business owners, including myself, have spent hours agonising over price. Women business owners particularly struggle setting their prices and being comfortable with their actual worth. We ask ourselves: “How much would my customer be willing to pay?”, “Am I …

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deadwood

Why I’m Still in Mourning for Deadwood

I am still in mourning. One of my favourite TV series, Justified, finished a little while ago after six seasons. In Justified, Timothy Olyphant portrays Raylan Givens, a tough US Marshal enforcing his own brand of justice in his hometown of Harlan, Kentucky. Raylan Givens is something of a 19th-century–style, Old West lawman living in modern times, whose unconventional enforcement …

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Who ya gonna call?

The true test of a business is how they handle themselves when things go wrong. The best marketing efforts in the world can go come to a big fat zero if a business doesn’t provide great follow-up services. Simply put, a business needs to let it’s customers know ‘who they can call’ when things go wrong. These days it seems …

What customers want – no sausages for you

It was a simple request. ‘Do you make up family packs of meat?’ The answer from my local butcher was a resounding ‘no’. I persisted, after all I had been a regular customer for more than four years: ‘I’d be happy to take what ever is on special that week. Secondary cuts of meat, anything really and commit to ongoing …

Let’s get medieval again

It’s coming up to that time of year again in South East Queensland. Time to go medieval! If you’re a fan of Game of Thrones, Lord of the Rings or any other medieval fantasy you need to make your way to the Abbey Medieval Festival. This year the Medieval Banquets will be held on 27 June and 4 July with …

Thing-a-ma-jigs and whats-a-mets – customer and marketing tools you need now

In Marketing like most other professions there are always acronyms, abbreviations and jargon that are commonly used and can leave the marketing novice a little confused. SEO (Search Engine Optimisation), CMS (Content Management Systems), COIs (Centre of Influence), Lead Magnets – you get the picture. In the confusion some of these tools may as well be Thing-a-ma-jigs and Whats-a-mets for all …

How much does it cost?

When it comes to marketing, everyone wants to know, “how much will it cost?”. But a better question is “how much is a customer worth?”. Marketing can be notoriously hard to measure in terms of return on investment. Sometimes it can be difficult to prove a direct link between marketing activities and results. In a previous post I explained some …

Wait for it….

Some days I am just soooooo darn tired from writing stuff for other people (by other people I mean clients who I absolutely adore of course) that I just don’t have the energy to write for myself.  That day was today.  It’s a real Catch 22 situation that I need to earn money to afford the time to write for …

Forget black cats – avoid people who owe you lots of money on Friday the 13th

So today is supposed to be unlucky. If you’re the superstitious type you’re probably avoiding black cats and making sure you don’t walk under ladders. Why though is this day considered unlucky at all? There is one popular theory (some say modern urban legend) that claims the origins of Friday the 13th comes from the Knights Templar.  And like any …