How to master your social media in 2015

Image courtesy of Stuart Miles/freedigitalphotos.net Any blog post I have written about social media has always been popular. This popularity is for good reason – it’s a highly effective tool for small to medium enterprises (SMEs) but it also can seem a little overwhelming. I have written previous posts on the importance of having a social media presence and what social media …

Turn Your Marketing Around Today with 5 Questions

Here’s how to turn your whole marketing strategy around with 5 simple questions. What’s your point of difference? Call it your unique or best selling point or point of difference, it doesn’t really matter, as long as you know exactly why people should buy your products, services or ideas instead of someone else’s. If you can summarise your offering in …

Get your marketing off to a great start in 2015

Image courtesy of Stuart Miles/freedigitalphotos.net The new year is a great time to refocus your marketing efforts.  To help you along I have trawled through some of my favourite blogs and popular sites for marketing in 2015. Here are my top 5 tips to help your business and marketing along in 2015.  1. Nail your online presence and digital marketing …

Christmas movie must-see list

Christmas is definitely my favourite time of year. I was the kid who believed in Santa Claus right up until…oh heck I still believe in Santa Claus. For me Christmas is about magical things and beings, excuses to dress up in festive costumes, hanging out with family and friends, sharing the magic with your kids, delicious food and drink and …

Get your infographic on – why you need one and how to get it

Source: customermagnetism.com Infographics have been around for a while now, but many businesses have mistakenly overlooked this marketing tool. An infographic can be reasonably simple to make but have a big impact. What is an infographic?  An infographic is a way of combining information, data and text to convey knowledge in a visual manner. Infographics can be highly effective in …

How to retarget customers without becoming a ‘stalker’

Image courtesy of FrameAngel/freedigitalimages.net Retargeted advertising is a marketing term that you may not immediately recognise through you have probably experienced it. Retargeting or remarketing usually refers to online advertising. Specifically it refers to the practice of marketing (via online means) to a potential customer who visited your website but left it again before making a purchase. Most web traffic …

6 DIY steps to create a visual identity and logo

One of the first marketing tools you will need to develop for your business is your visual identity.  Your visual identity is a core component of your overall brand. When we talk about brand we mean much more than a visual identity, and when we talk about visual identity, we mean much more than your logo. Brand is the overall …

Book mountain – my nemesis and oasis all at once

As a writer it shouldn’t come as a surprise that I‘m also an avid reader. I love, LOVE, L.O.V.E. books. And when I say books, I mean the old fashioned kind. I have nothing against e-books at all and have been known to read a few novels on the Ipad now and again, but it’s not my preference. There is …

3…2…1….blast-off – how to market the launch of your new business

When starting a business there are a few basic marketing activities you need to get underway.  Image courtesy of koratmember/freedigitalimages.net Ideally you would have developed a marketing strategy for your ongoing operations, but just as much focus should be given to launching your business. You will only have one ‘grand opening’ for your business, so you should make the most …