How To Use ‘Same-Same But Different’ to Get Published

What may come as a shock to some writers is that many agents and publishers need to fall in love with your idea, as well as you (as someone they want to work with) often before even reading your work. You need to hook potential agents and publishers with something that sparks their interest. You also need to help them …

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Upcoming Marketing Workshops

I’m super excited to be delivering more workshops over the next two months. One is a FREE Social Media for Writers workshop and the other is Build Your Author Website in a Day. Social Media for Writers – FREE Workshop On Saturday 4 May I will be at Helensvale Library on the Gold Coast facilitating a FREE 2 hour workshop …

Author marketing

Brand & Marketing Myths Every (Aspiring) Author Needs to Know

“It is a truth universally acknowledged, that an (aspiring) author in possession of a book (idea) to sell, must be in want of an author brand or platform.” I’ve taken some liberty with Jane Austen’s words but I’m sure she would have agreed with the sentiment. Jane Austen lived at a time when books by women were usually published anonymously. …

7 Things You Need to Know to Conquer Social Media

Marketing and social media are surrounded by a lot of misconceptions and myths which can mean the difference between failure and conquering your online presence. Here are my top tips for how businesses and (aspiring) authors can avoid the biggest rookie mistakes when it comes to social media. 1. Don’t like it….’say’ you like it You probably have heard that …

Famous Authors Who Nail Their Marketing & What You Can Learn From Them

The idea of marketing yourself as an author can be understandably overwhelming, especially if you are in the early stages of your writing journey. Aspiring authors may wonder what they can do to enhance their chances of making money from their future books. Recently published authors may question what they can do to increase their profile and book sales. The …

5 Life Changing Books Every Writer Needs to Read Today

I love being a writer. It is all I have ever wanted to do, but doing it for a living and balancing it among other work and life priorities can be downright hard. Whenever I do need a boost, inspiration, motivation or writing tips I turn to a few key books – here are what I think are the top …

Forget 10,000 Hours of Practice – Embrace Shokunin To Be an Expert

Uncharacteristically, I had a hour or so to spare the other day, and I remembered that a new episode of Vikings should have been available SBS On Demand. I was bitterly disappointed to find that the show hadn’t aired that week. Instead I poked around for something else to watch. My eyes fell on Jiro Dreams of Sushi. As a …

The Biggest Content Marketing Mistake You Need to Avoid

There’s one big mistake many content marketers are making, and it’s potentially costing brands dearly. It turns out marketers and writers everywhere are doing themselves, and their content, a disservice by letting good content go to waste. The number one culprit is creating content with a short shelf life, or content that becomes out-of-date quickly. There is a simple solution …

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Hug

Let’s hug!

Yesterday I went to a client meeting with the committee members of a local community organisation. I’d never met this group before and went through the introductions, “Hi I’m such and such nice to meet you” friendly handshake, “Hi I’m such and such nice to meet you” friendly handshake, and then…”I do hugs.” Before I had a chance to even register …

World Domination for Small Businesses and Authors

Enough of thinking like a small BUSINESS, think like BIG BUSINESS. Better still aim for WORLD DOMINATION with these tips. Know what you want What is your goal? World domination is great, but specifically why do you want to be wildly successful? What will it bring you and what kind of business will help you achieve your goal? What will …