Why you don’t want people to go to your website

    When it comes to online marketing many of us spend a lot of time trying to drive traffic to our website, but I’m here to tell you how to stop people going to your website. Now that’s just crazy talk right? What I want to talk about today is the world of landing pages. From an online marketing …

Choose your words carefully ­– picking the right words for marketing

A recent blog by business and marketing blogger Seth Godin about the power of positive words in marketing and customer relations, reminded me of one of my favourite topics – word choice. I am a passionate believer in the power of words: not just any words – the right words. And the most powerful words are positive ones. I am …

DIY Media release template and writing tips

As a former journalist I often get asked about the best way to gain media coverage. Beyond having a good story or ‘yarn’ in the first place, the biggest favour you can do yourself is to have a well-written media release. Journalists have always been time poor, but they are more busy than ever these days. As a result they …

Writing for business ­– 10 tips from the experts

Over the years many of my clients and business students have asked the same question. Image courtesy of just2shutter/FreeDigitalPhotos.net “What makes good writing?” This question shouldn’t come as a surprise to businesses out there. We all want fabulous business and marketing content that will connect with our audience. We want to know how to best write for business. Most of …