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Upcoming Marketing Workshops

I’m super excited to be delivering more workshops over the next two months. One is a FREE Social Media for Writers workshop and the other is Build Your Author Website in a Day. Social Media for Writers – FREE Workshop On Saturday 4 May I will be at Helensvale Library on the Gold Coast facilitating a FREE 2 hour workshop …

Forget 10,000 Hours of Practice – Embrace Shokunin To Be an Expert

Uncharacteristically, I had a hour or so to spare the other day, and I remembered that a new episode of Vikings should have been available SBS On Demand. I was bitterly disappointed to find that the show hadn’t aired that week. Instead I poked around for something else to watch. My eyes fell on Jiro Dreams of Sushi. As a …

The Biggest Content Marketing Mistake You Need to Avoid

There’s one big mistake many content marketers are making, and it’s potentially costing brands dearly. It turns out marketers and writers everywhere are doing themselves, and their content, a disservice by letting good content go to waste. The number one culprit is creating content with a short shelf life, or content that becomes out-of-date quickly. There is a simple solution …

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The Big Bad Truth about Blogging and Content Marketing and Why Your Business Should care

Content marketing and blogging remains one of the most effective marketing strategies for businesses. Your online content has never mattered more. In fact it REALLY matters. The Content Marketing Institute cites numerous studies that show: Small businesses with blogs get 126% more leads than businesses without blogs. 77% of internet users read blogs. 61% of consumers have made a purchase based …

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5 Ways to Nail Your Content

Online and social media content continues to be a major challenge for small business marketing. The biggest obstacles are lack of time and expertise – not knowing what makes good content, so here are my 5 top tips for nailing your content. 1. Identify and subscribe to great content Take the time to do a bit of research online of …

The marketing gift that just keeps giving

I’m in a giving mood and I’m going to give you a marketing gift that just keeps giving.   My biggest marketing tip of all time relates to content marketing.   When it comes to the most effective marketing tactics, providing valuable content to your ideal customers wins hands down.   I’ve talked a lot in the past about why …

12 days of digital – the best marketing present ever

On the 12th day of…digital…I had a strategy. We’re officially on the countdown to Christmas and I’m in a particularly giving mood. I’m giving you 12 steps for putting together a digital marketing strategy. If you tick off a step a day (depending on what you already have in place) you can have the direction of that strategy ready by …

I’ve got a business blog – now what?!

Businesses are pretty well versed these days in digital marketing and social media. Many of them have branched out and created a blog.Painstaking hours are spent trying to come up with engaging content that is highly relevant to target markets. It features great useful content and looks fantastic, and you’re confident of getting hundreds of subscribers, thousands of hits and …

What the blog?! Why you need a blog and anyone can do it

Blogs are one of the most under-utilised and misunderstood marketing tools a business can lay its hands on. Anyone can start a business blog and the best news is that it can be done for free. For nothing more than a little planning and your own time, you can create a business blog that drives all of your online marketing …