How are you tracking (your marketing)?

When it comes to marketing, you can be the most brilliant and creative strategist but it may all come to naught if you don’t evaluate your results. Monitoring and evaluation of marketing campaigns and tactics is one of the most overlooked components of any marketing and communication strategy. It is also one of the most important aspects. You need to …

What’s your story? Getting your brand story right

In many of my posts I have talked about the importance of establishing a marketing strategy before embarking on individual marketing activities. When developing your marketing strategy you will identify goals and objectives, target markets and how you will reach your key stakeholders. A marketing strategy is without a question a critical tool for your business. It will ensure you …

How to decide which social media network to use

Many businesses are understandably overwhelmed by which social media networks to use. We’ve talked in the past about how to use social media and that it’s most important to just focus on the best social media network for your target audience. Here to help you decide which social media network to use, is an overview of the main social media …

The mega-brand of Christmas – 6 marketing ideas for the holiday season

It doesn’t take a marketing genius to appreciate the power of marketing leading up to and during the Christmas season. Christmas is typically a peak selling season for retailers with sales increasing dramatically as people purchase gifts, decorations and supplies to celebrate. From a marketing perspective, Christmas is more than the observance of a religious holiday and the celebration of …