The cheapest and most effective way to get more customers

Almost every business I’ve come across has one goal when it comes to marketing – get more customers. Businesses may spend their marketing dollars on advertising, updating a website or brochures, all with varying results. The reality is that the cheapest and most effective way to get more customers is often overlooked. What I’m talking about is word-of-mouth marketing, specifically …

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break the rules

Let’s Break The Rules (of Marketing)

If you’ve been doing the marketing thing for a while now and you are starting to get the hang of it, then it’s time to throw out the rule book. New rules. Old rules. It doesn’t matter. It’s time to break them. This doesn’t mean forgetting the fundamentals or the foundations of marketing – it means using what you know, …

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excited

Inspiration to Get You ‘Big Kev’ excited about marketing

I’m on holidays next week. Just for one week. I’m not doing anything special but heck I’m looking forward to it. It’s been a busy few months with the launch of my online marketing course and some exciting times with my clients. The thing about holidays though is that you madly try to get as much work done as you can …

Why less is sometimes more

If you fancy yourself as a bit of a marketer, you’d probably be familiar with the 4Ps of Product, Price, Placement and Promotion (which sometimes are 5Ps or even 6Ps – just to confuse things). That is exactly what I want to talk about today. One of the Ps – Product and specifically product range and how it needs to …

Sensational sales techniques

Marketing and sales can sometimes be seen as one and the same. While related to each other they are completely different beasts and disciplines. Sales is a critical component of the overall marketing mix but requires specific techniques and skills.  Image courtesy of Stuart Miles/freedigitalimages.net The difference between a below average salesperson and an excellent salesperson is vast. And the …

DIY marketing for small business

“I need a brochure.” As the saying goes: if I had a dollar for every time I heard that, I would be a millionaire by now. Often when businesses think of marketing, the first thing they reach for are marketing tactics or tools. They immediately ask for familiar marketing items like a brochure, an advertisement or a website. Certainly businesses …

Marketing vs advertising vs public relations ­– what’s the difference?

When I first set-up this business I needed to create a name that represented exactly what we offered to small businesses. I chose mypr+ There is the ‘pr’ component that focuses on connecting small businesses to their key stakeholders and influencers (mainly through non-paid or low cost means). Then there is the ‘+’ that offers marketing and targeted communication to …

How to write brilliant social media content

So you have set up a business Facebook page that you diligently monitor and update once a day with snippets, pictures and videos, which may or may not feature a cat playing a piano. You may have ventured out further and have been tweeting your thoughts on the latest reality TV show. If so, you are probably congratulating yourself on …

Why you need a customer persona or avatar now!

Stop the press! Customers are people. Sounds pretty obvious doesn’t it. Well you might be surprised to discover how often businesses and even marketers seem to forget this little gem. Marketing 101 tells us that we must identify our target market or audience.  We need to classify our customers by demographics such as age, gender, income, geography – you get …