Why you need a customer persona or avatar now!

Stop the press! Customers are people. Sounds pretty obvious doesn’t it. Well you might be surprised to discover how often businesses and even marketers seem to forget this little gem. Marketing 101 tells us that we must identify our target market or audience.  We need to classify our customers by demographics such as age, gender, income, geography – you get …

Back to the Future – the Power of Nostalgia Marketing

Nostalgia marketing or tapping into the feelings of the ‘good ole days’ is not a new concept. Marketers have been harnessing this power for decades. It is a tried and tested technique that when used effectively and authentically can reap serious rewards for businesses. What is nostalgia?  The term nostalgia describes a sentimentality for the past, typically for a period …

10 Tips to Tame the Social Media Beast

A beast. That’s right. I use the word ‘beast’ to describe social media. More specifically I use it when describing social media marketing for small businesses and authors. You see after more than 20 years working in various media, marketing and communication roles I finally ventured out on my own. I started my own consultancy. What I like most is …