10 DIY graphic design tips – how to create marketing collateral on a budget

Previously I have written about how to create a logo and visual identity on a budget using DIY tools and know-how. It seemed only natural that I follow it up with DIY tips on how to design your own marketing materials. Ideally every business would have the budget to hire a graphic designer for all marketing collateral, but this can be …

My favourite things to bring me out of the writing doldrums

Staying motivated to write when you are tired, grumpy and exhausted is an ongoing challenge and sometimes downright depressing. Since I write a lot for a living, sometimes it’s hard to put fingers to keyboard with the enthusiasm my fantasy writing deserves. Often I listen to my favourite music to keep me inspired. I have a few different playlists for …

6 DIY steps to create a visual identity and logo

One of the first marketing tools you will need to develop for your business is your visual identity.  Your visual identity is a core component of your overall brand. When we talk about brand we mean much more than a visual identity, and when we talk about visual identity, we mean much more than your logo. Brand is the overall …

10 awesome words to use in everyday conversation

As a writer I have a natural passion for words. I’ve also claimed, rather cheekily, to be a purveyor of fine words. Maybe a more accurate description is that I’m a word collector. Just like someone who collects stamps or Star Wars figurines, I find extreme pleasure in discovering unusual, underused or just interesting words. I then file that word …

10 Insider Tips on How to Get Free Publicity

Headline: “Publicity: The Friend of Journalists and Businesses Alike” Mission: Dispel publicity myths and show how you can get free media coverage for your business. Background: Some journalists may cringe at the word publicity. I know I have. This is usually after being at the receiving end of a poor publicity attempt. As a former journalist, I can recall the …

Book mountain – my nemesis and oasis all at once

As a writer it shouldn’t come as a surprise that I‘m also an avid reader. I love, LOVE, L.O.V.E. books. And when I say books, I mean the old fashioned kind. I have nothing against e-books at all and have been known to read a few novels on the Ipad now and again, but it’s not my preference. There is …

writing process
rewrite-edit-text-on-a-typewriter-3631711

13 tips for writing and editing your first novel

I’ve earned a living as a professional writer for more years than I care to admit. I can pump out 1,000 words on almost any topic and edit them to a professional standard, well before the boss screams down the phone ‘one minute till deadline’. That might sound like a bit of a brag-fest, but it’s not meant to be. …

Advertisements that sell – 10 tips on how to write a killer ad

Writing effective copy for advertisements is a true artform. Here’s an example of a clever ad from an outdoor advertising company selling billboard  space. You need to know how to stand out from the competition and sell with your words. Whether you are selling a brand, product, service or idea you need to be persuasive. The good news is that …

My Top 10 (Kick-butt) Women of Sci-Fi and Fantasy

In previous blog posts I have mentioned how I often get inspiration from my favourite films and TV shows. Since I focused on my top 10 male stars of fantasy and science-fiction last time, I thought it was only fair that this week I featured ‘kick-butt’ women. So here are my Top 10 women from fantasy and science-fiction. 1. Trinity, …

My Top 10 (Kick-butt) Men of Sci-Fi and Fantasy

When it comes to inspiration for characters in my fiction writing I often look to my favourite films and TV shows. From loveable larrikins to bad-guys-turned-good and comical side-kicks, here are my top 10 male stars of fantasy and science-fiction. Whether they are from the 70s, 80s, 90s or even more recent, these guys kick some serious butt on the …