Marketing vs advertising vs public relations ­– what’s the difference?

When I first set-up this business I needed to create a name that represented exactly what we offered to small businesses. I chose mypr+ There is the ‘pr’ component that focuses on connecting small businesses to their key stakeholders and influencers (mainly through non-paid or low cost means). Then there is the ‘+’ that offers marketing and targeted communication to …

Making SEO work for your business – Website optimisation tips

S–E–O. Three little letters that can land a really BIG punch. SEO (search engine optimisation) is the holy grail when it comes to online marketing – every business wants it, even if they don’t fully understand it or know how to make it possible. Large businesses will often have their own in-house IT and SEO experts or have the budget …

DIY Media release template and writing tips

As a former journalist I often get asked about the best way to gain media coverage. Beyond having a good story or ‘yarn’ in the first place, the biggest favour you can do yourself is to have a well-written media release. Journalists have always been time poor, but they are more busy than ever these days. As a result they …

Is your brand colour sending the right message?

Recently I came across a relaxation and day spa business that used red as its primary brand colour. I immediately questioned the colour choice and the feelings it elicited. Unconsciously I wasn’t drawn to this business and consciously I was turned-off by its in-your-face bright red. Given a different type of industry or business, such as fast food, red is …

What the blog?! Why you need a blog and anyone can do it

Blogs are one of the most under-utilised and misunderstood marketing tools a business can lay its hands on. Anyone can start a business blog and the best news is that it can be done for free. For nothing more than a little planning and your own time, you can create a business blog that drives all of your online marketing …

Get the biggest bang for your marketing (or no) bucks in 2014

It’s time for your new year’s marketing resolutions. The new year is a great time to review your marketing strategies and plan ahead for the remainder of the year.  Image courtesy of Stuart Miles/freedigitalimages.net Take time to review what has worked for you, what hasn’t and what you should focus your efforts on when marketing in 2014. So what are …

How to write brilliant social media content

So you have set up a business Facebook page that you diligently monitor and update once a day with snippets, pictures and videos, which may or may not feature a cat playing a piano. You may have ventured out further and have been tweeting your thoughts on the latest reality TV show. If so, you are probably congratulating yourself on …

The mega-brand of Christmas – 6 marketing ideas for the holiday season

It doesn’t take a marketing genius to appreciate the power of marketing leading up to and during the Christmas season. Christmas is typically a peak selling season for retailers with sales increasing dramatically as people purchase gifts, decorations and supplies to celebrate. From a marketing perspective, Christmas is more than the observance of a religious holiday and the celebration of …