Why you need to be the most awesome version of yourself

Every time I read something by Seth Godin I become inspired all over again. Seth is a marketing genius known for his incredibly popular blog and books such as Purple Cow: Transform Your Business by Being Remarkable. An associate I work with recently loaned me Seth’s book ‘What to do When it’s Your Turn (and It’s Always Your turn)’. It …

Why you don’t want people to go to your website

    When it comes to online marketing many of us spend a lot of time trying to drive traffic to our website, but I’m here to tell you how to stop people going to your website. Now that’s just crazy talk right? What I want to talk about today is the world of landing pages. From an online marketing …

How to master your social media in 2015

Image courtesy of Stuart Miles/freedigitalphotos.net Any blog post I have written about social media has always been popular. This popularity is for good reason – it’s a highly effective tool for small to medium enterprises (SMEs) but it also can seem a little overwhelming. I have written previous posts on the importance of having a social media presence and what social media …

Why less is sometimes more

If you fancy yourself as a bit of a marketer, you’d probably be familiar with the 4Ps of Product, Price, Placement and Promotion (which sometimes are 5Ps or even 6Ps – just to confuse things). That is exactly what I want to talk about today. One of the Ps – Product and specifically product range and how it needs to …

Turn Your Marketing Around Today with 5 Questions

Here’s how to turn your whole marketing strategy around with 5 simple questions. What’s your point of difference? Call it your unique or best selling point or point of difference, it doesn’t really matter, as long as you know exactly why people should buy your products, services or ideas instead of someone else’s. If you can summarise your offering in …

Get your marketing off to a great start in 2015

Image courtesy of Stuart Miles/freedigitalphotos.net The new year is a great time to refocus your marketing efforts.  To help you along I have trawled through some of my favourite blogs and popular sites for marketing in 2015. Here are my top 5 tips to help your business and marketing along in 2015.  1. Nail your online presence and digital marketing …

12 days of digital – the best marketing present ever

On the 12th day of…digital…I had a strategy. We’re officially on the countdown to Christmas and I’m in a particularly giving mood. I’m giving you 12 steps for putting together a digital marketing strategy. If you tick off a step a day (depending on what you already have in place) you can have the direction of that strategy ready by …

I’ve got a business blog – now what?!

Businesses are pretty well versed these days in digital marketing and social media. Many of them have branched out and created a blog.Painstaking hours are spent trying to come up with engaging content that is highly relevant to target markets. It features great useful content and looks fantastic, and you’re confident of getting hundreds of subscribers, thousands of hits and …

Get your infographic on – why you need one and how to get it

Source: customermagnetism.com Infographics have been around for a while now, but many businesses have mistakenly overlooked this marketing tool. An infographic can be reasonably simple to make but have a big impact. What is an infographic?  An infographic is a way of combining information, data and text to convey knowledge in a visual manner. Infographics can be highly effective in …

Marketing Strategy on a Napkin

I’ve always been fascinated by stories about million dollar ideas and business strategies being formed on the back of a napkin. It got me thinking about whether a simple marketing strategy could be formulated in the same way. I had the opportunity to try it out this week when I was evacuated from our office for a fire drill. Armed …