Marketing Strategy on a Napkin
I’ve always been fascinated by stories about million dollar ideas and business strategies being formed on the back of a napkin.
It got me thinking about whether a simple marketing strategy could be formulated in the same way.
I had the opportunity to try it out this week when I was evacuated from our office for a fire drill.
Armed with a cup of coffee and a napkin, I gave it a go. So here’s my marketing strategy on a napkin.
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