Marketing and sales can sometimes be seen as one and the same. While related to each other they are completely different beasts and disciplines. Sales is a critical component of the overall marketing mix but requires specific techniques and skills. The difference between a below average salesperson and an excellent salesperson is vast. And the difference between a poor sales …
Once you have a marketing strategy and goals in place, one of the hardest things to do is decide what marketing or communication tactic to use. There are so many ways to connect with your target audience, and it’s a matter of deciding which way will be most effective. You also need to be aware of what’s possible within your …
This week I wanted to keep things nice and simple. Marketing doesn’t have to be complicated. Sometimes the simple solutions are the best solutions. So here it is. My top 10 ways you can enhance your business’s marketing. 1. Have a goal and plan that contributes to your business’s vision – any marketing activities need to directly relate back to …
If you have been diligently trying to stay current in the rapidly changing world of marketing and social media, you would have noticed a recurring theme. You would have heard the term content marketing. You would have read that to maintain a competitive edge and convince people to engage with you on social media, you need to provide valuable content. …
When it comes to marketing, you can be the most brilliant and creative strategist but it may all come to naught if you don’t evaluate your results. Monitoring and evaluation of marketing campaigns and tactics is one of the most overlooked components of any marketing and communication strategy. It is also one of the most important aspects. You need to …
A recent blog by business and marketing blogger Seth Godin about the power of positive words in marketing and customer relations, reminded me of one of my favourite topics – word choice. I am a passionate believer in the power of words: not just any words – the right words. And the most powerful words are positive ones. I am …
In many of my posts I have talked about the importance of establishing a marketing strategy before embarking on individual marketing activities. When developing your marketing strategy you will identify goals and objectives, target markets and how you will reach your key stakeholders. A marketing strategy is without a question a critical tool for your business. It will ensure you …
“I need a brochure.” As the saying goes: if I had a dollar for every time I heard that, I would be a millionaire by now. Often when businesses think of marketing, the first thing they reach for are marketing tactics or tools. They immediately ask for familiar marketing items like a brochure, an advertisement or a website. Certainly businesses …
Many businesses are understandably overwhelmed by which social media networks to use. We’ve talked in the past about how to use social media and that it’s most important to just focus on the best social media network for your target audience. Here to help you decide which social media network to use, is an overview of the main social media …
When I first set-up this business I needed to create a name that represented exactly what we offered to small businesses. I chose mypr+ There is the ‘pr’ component that focuses on connecting small businesses to their key stakeholders and influencers (mainly through non-paid or low cost means). Then there is the ‘+’ that offers marketing and targeted communication to …