As a former journalist I often get asked about the best way to gain media coverage. Beyond having a good story or ‘yarn’ in the first place, the biggest favour you can do yourself is to have a well-written media release. Journalists have always been time poor, but they are more busy than ever these days. As a result they …
Blogs are one of the most under-utilised and misunderstood marketing tools a business can lay its hands on. Anyone can start a business blog and the best news is that it can be done for free. For nothing more than a little planning and your own time, you can create a business blog that drives all of your online marketing …
It’s time for your new year’s marketing resolutions. The new year is a great time to review your marketing strategies and plan ahead for the remainder of the year. Image courtesy of Stuart Miles/freedigitalimages.net Take time to review what has worked for you, what hasn’t and what you should focus your efforts on when marketing in 2014. So what are …
So you have set up a business Facebook page that you diligently monitor and update once a day with snippets, pictures and videos, which may or may not feature a cat playing a piano. You may have ventured out further and have been tweeting your thoughts on the latest reality TV show. If so, you are probably congratulating yourself on …
Over the years many of my clients and students have asked the same question. “What makes good writing?” This question shouldn’t come as a surprise to businesses out there. We all want fabulous business and marketing content that will connect with our audience. We want to know how to best write for business. Most of us know the importance of …