How to Stay Motivated When Writing a Novel

Passion is what drives many of us to undertake the Herculean task of writing a novel. However, even the most passionate writers suffer from lack of the motivation from time to time. Motivation is important no matter what you do. In order to stay motivated, writers need to have techniques and tools to help them finish their novel. Tips for …

Why You Don’t Need a ‘Pitch’ to Successfully Pitch

I’m a writer. I’ve been writing for a living for more years than I care to remember. At risk of sounding up myself, I aint too shabby when it comes to putting a few words together. I can be pretty damn persuasive as well, when I want to be. There’s one caveat though. I may be the cat’s meow (at …

Want to Make Money as an Author? Start Thinking Like a Brand

If you think that creating a beautifully written book is enough to guarantee a best-seller, I have bad news for you. A well-written book is a great start, and if you’ve got one ready to go, I congratulate you on the herculean effort I know that went into it. Unfortunately though, if you want to make money out of book …

Just When You Think You Can’t…Ganbatte

Writing a novel may be hard work but it’s nothing compared to the gruelling task of editing…at least that’s my experience. You see it’s possible to get on with the task of drafting a novel, even on days when the muse doesn’t show up, you can just keep at it. If you just write, the words slowly add up and eventually …

Stop Waiting for the Muse to Arrive – Just Write

‘My writing has just stalled completely. I haven’t written anything for weeks.’ I was sitting with a lovely writer, on our lunch break from a writing workshop, listening to how she didn’t know what to write next, so she’d stopped writing. She was devastated, because she was so attached to the story and its characters, but the ‘muse’ had left …

Forget 10,000 Hours of Practice – Embrace Shokunin To Be an Expert

Uncharacteristically, I had a hour or so to spare the other day, and I remembered that a new episode of Vikings should have been available SBS On Demand. I was bitterly disappointed to find that the show hadn’t aired that week. Instead I poked around for something else to watch. My eyes fell on Jiro Dreams of Sushi. As a …

The Biggest Content Marketing Mistake You Need to Avoid

There’s one big mistake many content marketers are making, and it’s potentially costing brands dearly. It turns out marketers and writers everywhere are doing themselves, and their content, a disservice by letting good content go to waste. The number one culprit is creating content with a short shelf life, or content that becomes out-of-date quickly. There is a simple solution …

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Blog writing process

The Big Bad Truth about Blogging and Content Marketing and Why Your Business Should care

Content marketing and blogging remains one of the most effective marketing strategies for businesses. Your online content has never mattered more. In fact it REALLY matters. The Content Marketing Institute cites numerous studies that show: Small businesses with blogs get 126% more leads than businesses without blogs. 77% of internet users read blogs. 61% of consumers have made a purchase based …

Let’s Get Real – Creating Authentic Connections

As a content marker and online publisher a lot of the work I do is in the digital and social media world. We often hear (and tell people) that we need to be ‘authentic’ in our storytelling, that we should create ‘authentic’ connections with people meaningful to us and our business. I totally agree. The thing though that has been …